Your List is your money printing machine!
If you are in touch with the internet marketing world, you would have probably heard the saying “The money is in the list” , but for those of you that don’t know what a ‘list’ is let me explain here for you.
The list is referring to a list of email addresses you capture from your website, from people that have clicked on your website link as they are interested in what your website offers. These people are money to you as they are your potential business in the future, as they have agreed to receive your commercial emails and product offers on a regular basis.. If you own your list this gives you the option to broadcast your messages anytime of day or night to your subscriber.
The internet marketer’s who are really successful are those that have a huge subscriber list, that they target on a regular basis. The marketer providers quality information to their subscriber and builds a business relationship with them. So, in other words, a list is your customer base. This concept related to any business, regardless of whether you’re a doctor, lawyer, real estate agent, plumber, electrician or tutor. Your customer base is always your gold mine.
It is critical to continue to build a good relationship with your customer. In the online world this is done by an auto-respond tool. Once you have captured your visitors and they sign up with their email address to your site, their email will then become part of the auto responder database which means that a pre-written email is sent out to them on a regular basis. The pre-written email that the e-marketer sends to their subscriber could tell the subscriber whatever the marketer feel’s they should know, eg: special deals, completing surveys etc.
Statistics have proven that every email on your list is worth a value of $1 per month. I am not sure if I am convinced that this is true, but I do spend money buying the offers when I’m on a marketing list. Imagine if you have a large targeted list? All you then need is to find some related products to promote to your subscribers. All you then do is broadcast to your list by auto responder and then go and relax, have dinner, watch TV, and then when you come back you can count the sales you’ve made.
Whenever you need money, send an offer to your list, and the money will flow into your bank account. This will be your ultimate very own money printing machine. Sounds too good to be true right?
It does work but building your list from the ground up can be challenging it takes a lot of time, patience and the will to learn and adapt to new things.
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Havt to agree wholeheartedly – a mailing list is one of the most important online business tools. If someone signs up to your list, they want to hear your message – they’re interested in what you have to offer. It also takes no effort on their part to receive your messages – they don’t have to visit your website, they simply receive what you send with the rest of their e-mail.
Of course you have to manage your list properly – you have to send relevant information and not just go in for the hard sell… Then you start building relationships and people start to get to know you. Along with any social media activities your doing, you can build some very strong – and long lasting – relationships with your target audience and ultimately your customers – curnt, or future.
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Kin:
You are right about the importance of building an email subscriber list. Sending more valuable content to your list is important as well. They are trusting us with their email address and we should not abuse it with only sending offers to buy something. If I receive several offers in a row without any valuable content I immediately unsubscribe from those lists.
When a subscriber signs up for your email list, it is only the beginning of building a relationship. I would not send an offer but every third or fourth email and that depends how often you are emailing your list.
- Rick
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Hi Kin,
The list is your money machine, no matter how small a list, hence the importance of cultivating the relationship. A constant effort for the marketer!
Cheers,
Jose
Hey Kin,
yes apparently as an internet marketer myself, i have a lot about such saying. that money is in the list itself.
however, i am afraid that doesn’t apply to all just yet I suppose. not for me =P.
I myself have been involved in affiliate marketing initially at start and I did not opt in for any autoresponder. Hard to believe but that’s the truth.
Up until now, even to the point of having my own blog, i have not yet settle for one.
However, i believe once i do, my achievement online will be to a great height.
anyway thanks for your insight and information.
it does adds up to proof to me that once again, having a list really do make us money online automatically. well sort of =)
keep up the good work.
have a nice day.
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